When it comes to digital marketing or advertising for small buisnesses, Google is the first name that comes to mind, with good reason. It is one of the most lucrative and highest yielding platforms for building brand awareness, increase website traffic, and drive purchases, leads, etc. And these above-mentioned stats verify the success of using Google Ads.
Here are some facts for google ads
● Over 63,000 searches get processed by Google every second.
● More than 65% of small businesses have a PPC campaign.
●Close to 46% of the clicks go to the top three paid ads in search results.
Google Ads and Small Businesses
Whether you have just started an online store or a small business, with Google Ads, you can significantly increase your reach through targeted ads. The best part about marketing through Google Ads is that every business that is marketing online can be on the first page of Google search results irrespective of the size. If you want your product or service to get discovered, Google Ads is the ideal choice.
Google Advertising: Things You Should Know
With Google advertising, you need to keep in mind a lot of intricacies. Google has an extremely complicated algorithm that no one has been able to crack; however, many have come close to figuring out the best way to rank on top of the Google search results. With that in mind, here are 5 pivotal things you need to keep in mind while building a PPC campaign:-
1. AdRank and Quality Score
AdRank = Maximum Bid * Quality Score
In simple words, AdRank determines your ad placement. The higher the value, the better your ad will rank, the better will be the visibility, and the higher the probability of users clicking on your ad. Quality score is one the factors that determines your AdRank, which is based on:-
● The relevance of your keywords.
● If your ad and the CTA (call-to-action) delivers what the searcher was expecting.
● The user experience of the landing page.
The second thing you need to keep in mind while devising a PPC campaign is the location. You'll need to select a geographical area where your ad will be shown. For instance, you have a storefront in Delhi, you can set the ad display radius within 10 miles of your physical location. If you have an eCommerce store, you can set the location as per your delivery radius.
Keyword research is not just limited to organic search. Your keywords need to match the searchers intent as much as possible, which is why you need to pick them meticulously. You can leverage several online tools like Ahrefs, SEMRush, Ubersuggest, etc., to determine the keyword or phrases that searchers are using to look for products or services similar to yours.
4. Headline and Description
Your ad copy (comprising the headline and description) can be the difference between a click and a scroll down. This is why it is fundamental that your ad copy is enticing, has engaging content, and most importantly, it matches the searcher's intent or offers a clear solution.
5. Ad Extensions
If you are using Google Ads, you cannot forget about Ad Extensions for two major reasons: One - they are free. And two - they give users additional information about your product or service. These ad extensions can be in the form of a call extension, a site link, location, or discounts.
Get Discovered with Google Ads
Google Ads are buzzing in the 21st century and are not going anywhere anytime soon. So leverage them to market your product effectively and reach a global audience. There is an ocean of potential customers out there at Google. The question is, are you primed to tap into this massive pool of potential customers and boost your revenue?